Finding a Story

We’re going to spend a lot of time talking about “story,” so let’s get some basic concepts out of the way. Consider the following: Mary had decided to go for a walk, so she called her dog, Spot, got his leash, and went outside. She walked down the sidewalk and crossed the street in front of the small, neighborhood grocery store. She liked the store and was always happy to see the “regulars” buying their food. She kept walking until she got to the park. As always, the park was filled with dogs that were running, and jumping, and catching Frisbees. Both she and Spot really liked it in the park. Not much of a story, huh? In fact, Mary’s story isn’t really a “story” at all; it’s just a series of events. That series of events could continue for pages and pages, covering all of the events that happened during Mary’s day. In the end, we would simply have a much longer, boring description of a bunch of events. “Maybe Mary is just a boring person,” you might be thinking. Certainly, subject matter has a lot to do with making a story interesting. If Mary was an international super-spy instead of a woman walking her dog, the story might automatically be more interesting. However, even with the seemingly boring events of Mary’s life, it is possible to tell a more compelling story: Mary was going stir crazy. She’d been stuck in the house all day long. and it was starting to get to her. She called her dog, Spot, put on his leash, and went outside. She crossed the street in front of her neighborhood grocery store. She liked the store and always felt comfortable there. But now, when she looked in and saw the lines of people loaded down with heaps of cans and boxes, she just felt more stir crazy. She walked on until she finally reached the park, and there, at last, she was able to relax. This story might not be Shakespeare, but it does feel more like a story than a simple chain of events. However, both stories contain exactly the same series of events. Nothing new happens in the second story—it’s still just a tale of a woman going for a walk with her dog—but in the second story Mary has a goal: she’s stir crazy, and she needs to relax. This goal is stated in the very first sentence. The simple addition of a goal provides a structure and direction to the tale, transforming it from a chain of events into a story. Why does this difference matter? Because the goal we created is not just for Mary. By stating it, we’ve also given the reader a goal—something to find out, and a reason to continue listening. Story First No matter what type of production you’re planning, your first writing task is to decide what your story is about. Industrial and corporate presentations, music videos, documentaries, marketing or advertising pieces—they all need to have clear, well-defined stories even if the story is as simple as the one about Mary and her dog.